Hello
Rachel Roberts, here.
Fractional CMO, at your service.​
I help businesses do what they say they are– all while increasing revenue and your Marketing Efficiency Ratio (MER).
We do this by cultivating your Brand Identity, Promise, & Experience. The Identity is the Ideal. The Experience is the Practical. And the Promise is the operational bridge between them. Your brand is the beginning, middle, and end.
My secret sauce as your FCMO with Mojo is creating brands that people talk about. It's the most authentic, effective form of marketing out there. And it's great for the bottom line.
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But enough about me, let's talk about you!
​Nice to meet you!
38%
increase in
member engagement
Equinox
$18 M
annual F&B sales
within first year
The Statler
220%
increase in retail revenue within 4 mos.
Bodybar
100%
REVPAR
within 3 mos.
The Statler
Portfolio Highlights
Benova is a bioinnovation company that makes self-care products to improve people's lives.
This 600,000 SF mixed-use redevelopment of one of Conrad Hilton's crowned achievements revitalized a significant quadrant of downtown Dallas.
Equinox is a luxury fitness brand based out of Manhattan. It faced brand challenges in the Dallas market.
An award-winning, female-owned commercial real estate development firm makes waves in urban and suburban markets with it's revolutionary projects.
CST Partners provides complimentary, alternative healthcare therapies to communities affected by school shootings.
Uber luxury condominiums that attract high worth clientele are adjacent to the historic Stoneleigh hotel in Uptown Dallas.
Mirashift provides CranioSacral Therapy for patients who seek an integrative approach to healing. They consider all aspects of a person’s life including nutrition, sleep, and, most of all, stress.
The Legacy Studio of Bodybar Pilates anchors this fast-growing boutique fitness franchise.
Following a group fitness business model, this luxury meditation studio provides a full-service menu of classes, self-guided meditations, and alternative therapy treatments.